Mission Statement
APWA Strategic PlanApproved by APWA Board of Directors September 13, 2006
Mission StatementThe American Public Works Association promotes professional excellence and public understanding through education, advocacy, and the exchange of knowledge. The association strives to increase the competence, credibility, and influence of a growing community of diverse and committed public works leaders who serve as a centerpiece of every community to enhance health, productivity, and quality of life.
Vision Statement
As the century unfolds, there will be continued population growth, more diversity, higher citizen expectations, and greater demand for essential public services at a time when resources are limited. Challenges will be met through the innovative use of technology, internal process improvement, creative educational programs, public policy advocacy, and prudent planning. APWA will seek new and broader strategic partnerships, invest more in Chapter and membership development, and establish integrated services that ensure a stronger public image, greater national leadership opportunities, and a more active and influential global public works community.
Statement of ValuesAPWA is a dynamic professional association where high quality products and services are delivered to members and partners by a deeply committed, collaborative and knowledgeable team. Above all, we are dedicated to sustaining the essential cornerstones of communication, collaboration, understanding, and trust as the central foundation for our work with each other, our members, and our strategic partners.
Long Range GoalsBy 2010:
- APWA will be the members' primary gateway resource for education, knowledge exchange, and services.
- APWA will be the public policy advocate for the public infrastructure.
- APWA will be recognized as the brand name for credible information on public works and the preferred choice for professional membership.
Key Strategic Initiatives- Develop a formal blueprint for Public Works certifications - continue the efforts that have begun and prepare a total package.
- Conduct comprehensive market research in various arenas - study membership structure and what attracts members (what professionals want/need), what image the APWA projects, how decision-makers are influenced, where public works fits in the public's mind - the APWA market ‘position.'
- Hold an education summit to assess the educational efforts being made at the National Office and in each Chapter to determine available programs, gaps in professional development, and needed programs. Also consider assessing what other organizations are doing and where collaboration opportunities exist.
- Explore the potential of acquisition of, or collaboration with, other associations to enhance member value, share programs, devise public policy, etc. Analyze other meeting and conference types to find ways to collaborate and partner with other organizations.
- Create a series of awareness programs in various specific areas - promote outreach and public awareness to build identity, public awareness/support, broaden global perspective, and attract new members and affiliates. Explore a broader awareness and branding campaign for the APWA and for public works, generally.
- Create leadership think tanks to get together more to address major issues and consider various remedies/approaches. Utilize membership talent more by convening people to address/explore significant subjects.